When it comes to engaging your audience, there is no better way than video marketing, whether it is a video on your product or service, to promote your brand, or even to announce something new. Video is the ideal way to guarantee your audience is paying attention.
As the world moves further and further into the digital age, some marketing methods of old, such as the hefty book of yellow pages, are losing their effect. But video is not one of those, in fact, quite the opposite, with 86% of digital marketers noting that marketing videos have helped them increase the amount of traffic their website gets!
Video Marketing Builds Brand Awareness And Credibility
Video marketing provides your audience with a sense of intimacy, trust, and connection to your brand, which isn’t possible for other kinds of marketing campaigns. In a day where consumers have an abundance of options, relying on good products and services is no longer sufficient. People make purchase decisions based on their level of faith in a certain brand or business, regardless of the products or services. This is where video marketing really benefits your company.
Video marketing not only generates a great ROI for the 83% of brands that use this form of campaign, but it also increases the level of trust and exposure for your brand and product/service.
Video Marketing Helps Inform Consumers Of Your Product Or Service
Video media platforms such as TikTok and YouTube are becoming increasingly popular as a source of entertainment and education. As a result, your potential customers will take to YouTube to search for a product or find out more about a service before making a purchase.
This also applies to explainer videos and product videos integrated on your website’s landing pages. Almost half of internet users search for product-related videos before making a purchase, and four out of five customers feel demo videos are useful.
As you can see, videos of your products and services are extremely useful in their marketing.
Video Marketing Helps Boost Conversions
Video has proven to be the most engaging marketing channel on the market, and as a result, video marketing efforts remain in your audience’s thoughts for longer.
Video content surpasses other types of content such as text, music, and static graphics due to them being much easier to consume, whilst providing a larger amount of information on the product or service.
It stands to reason that brands who leverage video’s capabilities within their marketing campaigns achieve higher conversion rates than those who do not. In fact, it has been seen that you can increase your conversions by more than 86% by merely implementing a video on your landing page.
Brands who do not use the benefits of video marketing are losing out. A high quality video production agency is the best place to start if you’re searching for a dependable way to boost your conversion rate.
Video Marketing Helps SEO
Video marketing for SEO is an excellent method for outranking competitors online. Websites containing video content are 53 times more likely to appear on Google’s first page of search results. While relevant text articles and photos on your site might help you rank higher in search results, various types of website videos provide you an extra edge when it comes to making your business stand out online.
Google and other search engines seek to prioritise excellent material that answers searchers’ questions and delivers useful information, and videos help contextualise your material and support it with useful visuals, allowing your audience to get a better understanding of your product or service.
Not only that, but videos assist to break up walls of text on your site and further engage readers, ensuring they have a positive experience while also encouraging them to spend more time on your site, all of which are viewed as advantages by Google.
How Video Marketing Helps Mobile Users
Google estimates that 6 out of 10 people prefer to watch online video, making video marketing for mobile devices vital, especially across platforms like social media where your average consumer is on the go. Video material is ideal for those who don’t have time or the ability to stop and read a large piece of content, which is just one of the reasons that makes video one of the highest converting content types.
Studies have shown that mobile video marketing results in increased click-through rates, conversion rates, and client retention rates for businesses. As well as the improved results by simply using video, because of the ability to use geo-locations for people using their mobiles in various locations, mobile advertising is more precise. This allows you to target your videos depending on the viewers’ present location and have a better understanding of who will be watching your videos.