The Internet has drastically changed the state of modern business. Around 56% of companies in the United States have websites. This is a testament to the benefits that an online presence can offer.
However, this also shows that around 44% of companies don’t have a website still. If you are among the nearly half of companies that lacks an online presence, then you are leaving the fate of your company in peril. You should buy a website domain and launch your website soon, because it takes time to gain a large presence and you will miss out on important marketing opportunities.
Reasons Your Company Needs a Strong Online Presence
You can’t overlook the importance of taking your business online. Here are four huge reasons that you should take your company online in 2021.
1. Improved Communication
The Internet is the fastest growing media channel in terms of both usage and revenue. The benefits of access to search engines as widely positioned as Google, have helped the Internet become a major support tool for consumers and a vital source of information for the potential customer.
With this in mind, having a presence on the internet through major social networks and web pages optimized for search engines facilitates communication with the client since it provides information about your company, which is available 24 hours a day and 365 days a year. In addition to this, we must not lose sight of the fact that today, there is a growing reliance on smartphones. This means that the penetration of internet and mobile has made sure that many customers are constantly connected and therefore we must seek to be where they are too.
Interacting with the consumer creates an affinity and complicity that improves communication, automates it, generates accurate messages and provides for an immediate response capacity that develops greater trust and loyalty on the part of the customer and therefore improves the perception of the service offered by the company.
Generating this empathy with buyers with a higher repurchase rate is a key strategic move nowadays, since they have higher rates of research on the web as part of their buying process in order to have a more solid basis for making their final decision.
2. Costs Are Lower Online
Another of the advantages offered by the presence of the brand in the digital world is the optimization of the budget that is achieved, since this channel allows to have a much greater reach than a traditional media channel. It also guarantees reach at much lower costs than radio, television, telemarketing and direct mail.
Breaking this budget barrier has made reaching millions of customers a viable option for both large companies with robust financial muscle, as well as for small and medium-sized companies that are planning on scaling the growth of their business and covering new market niches but struggling to do so with limited resources.
Companies reaching customers through the digital world have thousands of success stories. Some of them can share anecdotes of how an online showcase opened the door to markets that under the traditional model was almost impossible to conquer. You just have to be clear about the target group you want to reach to clearly determine where these people are in the network and thus, in a more profitable way, have a presence where they are.
3. More Potential Customers and A Lot More Sales
Because with the presence on the Internet we are able to reach a greater number of people, our potential customers increase and therefore, with a good execution of the product/service, sales increase as well.
Excellent management of a company’s online presence allows it to have a global and segmented reach of the target audience in such a way that it can openly market to and reach many more people in the most cost-effective way possible. Adding an online presence as part of a company’s customer acquisition strategy is definitely the catalyst that it needs in an increasingly competitive world.
4. Gain Edge Over Your Closed Competitors
The Internet offers us a great advantage in terms of competing with both small and large companies at the same level. Therefore, another important reason why our business must have a presence on the Internet is because if you don’t do it, your competition will. This means that all the advantages and opportunities that you are not determined to take advantage of, your competition will definitely take advantage of.