Almost everybody knows and trusts authoritative, industry-leading brands like Microsoft, Samsung, and Coca-Cola. What’s more, research shows that 44% of consumers spend at least $500 per year with companies they trust.
From this, it’s easy to see that there’s a strong link between brand authority and consumer spending.
Keep reading for four quick tips on how to build brand authority to win your customers’ trust, and grow your business.
Build Brand Authority With Social Proof
Good quality services and products and following through on promises are the pillars of brand authority. The best way to prove your business ticks these boxes is with customer testimonials.
Show off the positive feedback you receive from clients on your website. Keep track of your online reputation by browsing review sites.
It’s vital to resolve negative comments about your business quickly and professionally. Be sure to acknowledge any compliments you receive on these platforms, too.
Boost Credibility With Authoritative Posts
Three important branding tips work well for establishing yourself as an authoritative brand. They are:
- Conducting and publishing research in your field
- Publishing guest posts on reputable industry websites
- Posting informative, well-researched content on your website
When planning content for your blog posts, try to answer your customers’ questions. It’s easy to discover these topics by looking at questions that people search for on Google.
This information is readily available on the front page of the SERP.
Don’t limit yourself to written content. Videos and podcasts are among the most engaging and popular types of content for users.
Online conferences and events help draw traffic to your website. They’re especially effective if you invite an established industry expert to join in.
Create Excellent User Experiences
Pay attention to every detail of your interactions with customers to ensure they enjoy positive experiences.
A user-friendly website and efficient service are key to growing your client base. A security breach will erode your customers’ trust, so make sure you have state-of-the-art data security measures in place.
Reach Out With Social Media
Most people in the world today are active on social media. These platforms are fantastic for connecting with customers, influencers, and potential business partners.
You can easily share your industry knowledge and expert content on social media, and build brand authority by answering any questions on the spot.
For best results, it’s vital to stay active on social media. Work on a detailed content plan for your business and make sure you post regularly to keep your followers engaged.
Remember, a good content strategy for social media involves keeping your finger on the pulse of industry trends and your customers’ needs. It is never overly promotional or demanding.
Marketing for Modern Times
While your business might never reach the level of major industry players, the above tips about building brand authority can help attract more customers and grow your sales.
Would you like to discover more about the intricacies of marketing in a digital world? Bookmark our site and check back regularly for information about the latest digital marketing tips and trends.